Campaign cannibalisation, a bug bear of the pMax campaign ecosystem, ways to navigate this issue and what we actually mean by Cannibalisation!

While it may be tempting to view Performance Max (pMax) as the unruly intern that thinks it knows everything, it's important to note that this platform is backed by Google's machine learning capabilities. It's not just a tool, but rather a sophisticated system designed to make digital advertising more efficient, albeit with its idiosyncrasies.